Company profile report Essay Example | Topics and Well Written Essays - 1500 words

Company profile report - Essay Example For instance, it has sponsored various global events such as world cup, Olympic, premier league, NBA and other sports. The company’s history traces back to the year 1886. Out of personal curiosity, a pharmacist based in Atlanta, Dr. John S. Pemberton created a soft drink that soda kiosks sold. The innovation involved creation of a flavored syrup, mixed with carbonated water and sampled for fitness. The pharmacist’s bookkeeper, Frank M. Robinson, later named the beverage and went ahead to design its trademark that is still used distinctively today. Within the succeeding two years, prior to his death in 1888, Dr. Pemberton sold out portions of the business to various shareholders. Majority of these sales went to then Atlanta businessperson, Asa G. Candler. Asa’s leadership expanded distribution of the beverage to beyond Atlanta. Soda fountains grew rapidly beyond Atlanta and in 1894; Joseph Biedenharn established the first bottling machinery in Mississippi. The growing demand for Coca-Cola and the desire for the product’s portability motivated him to become the first to bottle the beverage. Five years later, three businesspersons, Benjamin Thomas, Joseph Whitehead and John Lupton, secured bottling and selling rights for Coca-Cola. They established the first-ever large scale bottling system in Chattanooga, Tennessee. Early bottlers were constrained by product imitation by competitors and absence of packaging consistency. Stiff competition led to unanimous agreement among the bottlers to a distinctive bottling of the beverage. In 1916, they approved the design of the contoured bottle. The bottle set the brand aside from the competitors and remained so until its trade marking in 1977. Adverts of the product existed as early as the 1970s. It is during then that the brand’s advert depended on and or drew from funs, friends and even memorable moments. The company also had its first computer